[{"data":1,"prerenderedAt":108},["ShallowReactive",2],{"page-brand-architecture-published":3},{"id":4,"documentId":5,"title":6,"slug":7,"description":8,"seoTitle":8,"seoDescription":8,"seoKeywords":8,"createdAt":9,"updatedAt":10,"publishedAt":11,"blocks":12},1319,"pus34en3ss3lgw7ak3czb303","Brand Architecture","brand-architecture",null,"2026-07-21T18:37:03.063Z","2026-07-22T16:37:07.973Z","2026-07-22T16:37:08.000Z",[13,20,26,101],{"id":14,"title":15,"bodyText":16,"backgroundColor":17,"textColor":18,"navAnchor":8,"__component":19},89,"The Strategy","Our brand is more than a logo or a name. It's a system, built with intention. Brand architecture is the strategy behind that system: how we organize our portfolio, name our products, and connect them, so the customer experience feels clear and connected.","#F3F9FC","#2D2D2D","page.parent-page-intro",{"id":21,"items":22,"__component":25},1118,[23],{"id":24,"title":6,"link":8},2878,"page.breadcrumb-nav",{"id":27,"title":28,"subheadText":8,"body":8,"items":29,"__component":100},114,"## What is brand architecture?\n\n\u003Cp class=\"h2-subhead-style-18\">Brand architecture is the way we communicate the breadth and depth of our product portfolio—including names and logos, and how they relate to one another.\u003C\u002Fp>\n\nOur brand architecture is built with an outside-in perspective, focused on how consumers move through our product portfolio to make choices. It aligns with our [Destination Era](https:\u002F\u002Fprogressiveinsurance.sharepoint.com\u002Fsites\u002Fabout\u002FSitePages\u002Fdestination-era.aspx) vision to **clearly communicate** all insurance and financial services products we provide.\n\nOur architecture strategy ensures **consistency in both messaging and visual execution** and emphasizes our expertise across insurance and financial services. It guides both how we **name and visualize our products**.",[30,47,60,73,88],{"id":31,"title":32,"description":33,"url":34,"icon":35},221,"Brand Architecture Hierarchy","Our brand hierarchy is made up of five levels, outlines and organizes our product portfolio. ","\u002Fhierarchy",{"id":36,"documentId":37,"name":38,"alternativeText":8,"caption":8,"focalPoint":8,"width":39,"height":39,"formats":8,"hash":40,"ext":41,"mime":42,"size":43,"url":44,"previewUrl":8,"provider":45,"provider_metadata":8,"createdAt":46,"updatedAt":46,"publishedAt":46},571,"mueoe7g8yqtsbcxq5k5wapqq","hierarchy.png",90,"hierarchy_f4d055e56c",".png","image\u002Fpng",0.65,"\u002Fuploads\u002Fhierarchy_f4d055e56c.png","local","2026-07-22T16:34:43.437Z",{"id":48,"title":49,"description":50,"url":51,"icon":52},222,"Logo Usage & Exceptions","We have two logos for use: Progressive and Progressive Commercial. ","\u002Flogo-usage-exceptions",{"id":53,"documentId":54,"name":55,"alternativeText":8,"caption":8,"focalPoint":8,"width":39,"height":39,"formats":8,"hash":56,"ext":41,"mime":42,"size":57,"url":58,"previewUrl":8,"provider":45,"provider_metadata":8,"createdAt":59,"updatedAt":59,"publishedAt":59},572,"ljwnqbf4lrt2oj5eage32nfk","p.png","p_4ebf79a3a7",0.64,"\u002Fuploads\u002Fp_4ebf79a3a7.png","2026-07-22T16:34:43.440Z",{"id":61,"title":62,"description":63,"url":64,"icon":65},223,"Naming Guidance","Our approach is informed by research, which told us that most consumers and customers find our category to be confusing.","\u002Fnaming-guidance",{"id":66,"documentId":67,"name":68,"alternativeText":8,"caption":8,"focalPoint":8,"width":39,"height":39,"formats":8,"hash":69,"ext":41,"mime":42,"size":70,"url":71,"previewUrl":8,"provider":45,"provider_metadata":8,"createdAt":72,"updatedAt":72,"publishedAt":72},570,"mzatught1lax20qx2qraki77","name.png","name_2319bb9f76",0.51,"\u002Fuploads\u002Fname_2319bb9f76.png","2026-07-22T16:34:43.433Z",{"id":74,"title":75,"description":76,"url":77,"icon":78},224,"Visualizing Products","In some situations, clearly visualizing a product helps audiences understand what’s being offered while still protecting the Progressive brand. ","\u002Fvisualizing-products",{"id":79,"documentId":80,"name":81,"alternativeText":8,"caption":8,"focalPoint":8,"width":39,"height":39,"formats":8,"hash":82,"ext":41,"mime":42,"size":83,"url":84,"previewUrl":8,"provider":45,"provider_metadata":8,"createdAt":85,"updatedAt":86,"publishedAt":87},573,"ooltnrcit5zep5k038f824io","shield.png","shield_51836f7c57",1.36,"\u002Fuploads\u002Fshield_51836f7c57.png","2026-07-22T16:34:43.443Z","2026-07-22T16:35:13.339Z","2026-07-22T16:34:43.444Z",{"id":89,"title":90,"description":91,"url":92,"icon":93},225,"Additional Resources","Here you’ll find all the additional brand architecture guidelines for Progressive.","\u002Fstrategy-additional-resources",{"id":94,"documentId":95,"name":96,"alternativeText":8,"caption":8,"focalPoint":8,"width":39,"height":39,"formats":8,"hash":97,"ext":41,"mime":42,"size":43,"url":98,"previewUrl":8,"provider":45,"provider_metadata":8,"createdAt":99,"updatedAt":99,"publishedAt":99},574,"zvzvhg0mmuk1hxp4d9taagy5","resources.png","resources_380bc5508d","\u002Fuploads\u002Fresources_380bc5508d.png","2026-07-22T16:34:43.449Z","page.business-cards",{"id":102,"prevLabel":103,"prevUrl":104,"nextLabel":105,"nextUrl":34,"borderTop":106,"__component":107},856,"The Business","\u002Fagency","Hierarchy","border-top","page.button-pagination",1784747242223]