[{"data":1,"prerenderedAt":62},["ShallowReactive",2],{"page-character-flo-published":3},{"id":4,"documentId":5,"title":6,"slug":7,"description":8,"seoTitle":8,"seoDescription":8,"seoKeywords":8,"createdAt":9,"updatedAt":10,"publishedAt":11,"blocks":12},595,"subq6e2a0n6cxoc5bdvikkw6","Character: Flo","character-flo",null,"2026-07-06T18:55:13.559Z","2026-07-08T13:57:26.405Z","2026-07-08T13:57:26.428Z",[13,28,37,54],{"id":14,"items":15,"__component":27},404,[16,20,24],{"id":17,"title":18,"link":19},1104,"The Voice","\u002Fvoice",{"id":21,"title":22,"link":23},1105,"Character Writing","\u002Fcharacter-writing",{"id":25,"title":26,"link":8},1106,"Flo","page.breadcrumb-nav",{"id":29,"navAnchor":8,"title":30,"content":8,"subheadText":31,"borderClass":32,"buttons":33,"groups":34,"blurb":35,"__component":36},383,"Introduction to character writing","At Progressive, our characters—like Flo and Dr. Rick—are more than spokespeople. They’re trusted guides, relatable experts, and friendly faces who embody our brand’s core tenets. Read on to learn how to write for the range of Progressive's personalities.","no-border",[],[],[],"page.text-content",{"id":38,"title":8,"imagePosition":39,"imageWidthClass":40,"content":41,"navAnchor":8,"image":42,"__component":53},36,"right","max-w-[320px] sm:max-w-[380px] lg:max-w-[420px]","### Flo\nOur first and America’s longest running spokesperson, Flo is our company’s biggest cheerleader. She is bubbly, upbeat, and enthusiastic about Progressive insurance above all else.\n- Extrovert\n- Eager to help\n- Lightly sells product by easily turning the conversation to insurance\n\n**Before writing for Progressive characters or viewpoints, please make sure you have clear, explicit permission from your Marketing contact.**",{"id":43,"documentId":44,"name":45,"alternativeText":8,"caption":8,"focalPoint":8,"width":8,"height":8,"formats":8,"hash":46,"ext":47,"mime":48,"size":49,"url":50,"previewUrl":8,"provider":51,"provider_metadata":8,"createdAt":52,"updatedAt":52,"publishedAt":52},395,"hcj77481bnw2dh3rc7nof5b2","flo-circle.svg","flo_circle_515dcf69e6",".svg","image\u002Fsvg+xml",12581.49,"\u002Fuploads\u002Fflo_circle_515dcf69e6.svg","local","2026-07-06T18:57:35.424Z","page.text-image-float",{"id":55,"prevLabel":56,"prevUrl":57,"nextLabel":58,"nextUrl":59,"borderTop":60,"__component":61},258,"Brand Behaviors","\u002Fbrand-behaviors","Characters: Jamie","\u002Fcharacter-jamie","border-top","page.button-pagination",1783534011856]