[{"data":1,"prerenderedAt":38},["ShallowReactive",2],{"page-copy-style-guide-published":3},{"id":4,"documentId":5,"title":6,"slug":7,"description":8,"seoTitle":8,"seoDescription":8,"seoKeywords":8,"createdAt":9,"updatedAt":10,"publishedAt":11,"blocks":12},563,"s14tae6u6jumh55o8zavrrjv","Copy Style Guide","copy-style-guide",null,"2026-07-08T13:33:34.260Z","2026-07-08T13:38:47.962Z","2026-07-08T13:38:47.984Z",[13,23],{"id":14,"items":15,"__component":22},374,[16,20],{"id":17,"title":18,"link":19},1038,"The Voice","\u002Fvoice",{"id":21,"title":6,"link":8},1039,"page.breadcrumb-nav",{"id":24,"title":25,"body":26,"footer":8,"navAnchor":8,"columns":27,"__component":37},226,"Copy Style Guide ","This is your one-stop resource for writing in the Progressive tone of voice. You'll find our brand voice guidelines, our AP stylebook (with Progressive-specific exceptions), and a growing set of writing FAQs to help you answer the questions that come up most. ",[28,31,34],{"id":29,"content":30},495,"[**Brand Voice**](\u002Fbrand-voice)\n\nWhile our voice, writing style, and word choice vary per audience and business area, these are general Progressive voice guidelines that should be followed in all of our written communications.",{"id":32,"content":33},496,"[**AP Stylebook**](\u002Fap-stylebook)\n\nThe Progressive copy style guide covers the rules we've made our own.",{"id":35,"content":36},497,"[**Writing FAQs**](\u002Fwriting-faqs)\n\nYour source for all those language questions that come up, from capitalization questions to commas and hashtags.  ","page.intro-paragraph",1783534011855]