[{"data":1,"prerenderedAt":67},["ShallowReactive",2],{"page-hierarchy-published":3},{"id":4,"documentId":5,"title":6,"slug":7,"description":8,"seoTitle":8,"seoDescription":8,"seoKeywords":8,"createdAt":9,"updatedAt":10,"publishedAt":11,"blocks":12},1326,"w3h80nxwrwg2qls7h2q00boa","Hierarchy","hierarchy",null,"2026-07-21T18:37:51.557Z","2026-07-22T16:45:52.453Z","2026-07-22T16:45:52.490Z",[13,23,61],{"id":14,"items":15,"__component":22},1126,[16,20],{"id":17,"title":18,"link":19},2893,"Brand Architecture","\u002Fbrand-architecture",{"id":21,"title":6,"link":8},2894,"page.breadcrumb-nav",{"id":24,"navAnchor":8,"title":25,"content":26,"belowAccordionText":27,"buttons":28,"items":34,"__component":60},383,"Our brand architecture hierarchy","\u003Cp class=\"h2-subhead-style-18\">Our brand hierarchy, made up of five levels, outlines and organizes our product portfolio. These levels help define how we name, position, and visualize our products, so customers can easily understand what we offer. Our hierarchy also provides a clear framework for new products, helping teams determine where new offerings fit and how they are branded.\u003C\u002Fp>","To see the entire Progressive brand architecture hierarchy, download the full Brand Architecture Guidelines:",[29],{"id":30,"label":31,"icon":32,"url":33},521,"Download Brand Architecture Guidelines (.PDF)","download","https:\u002F\u002Fprogressive.widen.net\u002Fs\u002Fnklnchfqqm\u002F20p20312_2025_brand_architecture_guidelines_final",[35,40,45,50,55],{"id":36,"title":37,"content":38,"blocks":39},860,"Level 01: Enterprise","\u003Cp class=\"h2-subhead-style-18\">The overarching brand that represents the entire organization: Progressive.\u003C\u002Fp>\n",[],{"id":41,"title":42,"content":43,"blocks":44},861,"Level 02: Need state","\u003Cp class=\"h2-subhead-style-18\">The reason why a consumer may be coming to Progressive to shop. \u003C\u002Fp>\n\nExamples: Personal insurance, financial management, business protection, trucking and\u002For transportation protection",[],{"id":46,"title":47,"content":48,"blocks":49},862,"Level 03: Solution or program","\u003Cp class=\"h2-subhead-style-18\">Types of protection and financial products\u002Fservices we provide to meet the need states outlined in Level 2. \u003C\u002Fp>\n\nExamples: Vehicle, property, small business, etc.",[],{"id":51,"title":52,"content":53,"blocks":54},863,"Level 04: Products","\u003Cp class=\"h2-subhead-style-18\">Specific products we sell under our solutions\u002Fprograms.\u003C\u002Fp>\n\nExamples: Auto, Boat, Life, Pet, Personal Loans, Commercial Auto, etc.",[],{"id":56,"title":57,"content":58,"blocks":59},864,"Level 05: Product add-ons","\u003Cp class=\"h2-subhead-style-18\">A feature or service that enhances a product.\u003C\u002Fp>\n\nExamples: Snapshot®, Heavy Truck Roadside Assistance, etc.",[],"page.accordion",{"id":62,"prevLabel":18,"prevUrl":19,"nextLabel":63,"nextUrl":64,"borderTop":65,"__component":66},859,"Logo Usage & Exceptions","\u002Flogo-usage-exceptions","border-top","page.button-pagination",1784747242237]