[{"data":1,"prerenderedAt":578},["ShallowReactive",2],{"page-platinum-published":3},{"id":4,"documentId":5,"title":6,"slug":7,"description":8,"seoTitle":8,"seoDescription":8,"seoKeywords":8,"createdAt":9,"updatedAt":10,"publishedAt":11,"blocks":12},609,"si52llkx9l03mwa85wm1tsa1","Platinum","platinum",null,"2026-07-06T15:45:03.938Z","2026-07-08T14:03:55.015Z","2026-07-08T14:03:55.054Z",[13,27,32,69,144,214,261,352,474,541,555,570],{"id":14,"items":15,"__component":26},418,[16,20,24],{"id":17,"title":18,"link":19},1146,"The Business","\u002Fbusiness",{"id":21,"title":22,"link":23},1147,"Agency","\u002Fagency",{"id":25,"title":6,"link":8},1148,"page.breadcrumb-nav",{"id":28,"title":6,"body":29,"footer":8,"navAnchor":8,"columns":30,"__component":31},237,"As we continue to expand and evolve our products to meet the needs of our agents’ customers, we’ve introduced partner programs to offer higher compensation and exclusive perks for quoting and maintaining Progressive policies. Our three programs are Platinum, Platinum Reserve℠, and Progressive Priority℠.\n\nPlatinum is an exclusive, limited-distribution opportunity for independent agencies that commit to placing profitable, preferred bundled business with Progressive. Rewards include enhanced commissions, performance bonus opportunities, and complimentary business-building services and tools.",[],"page.intro-paragraph",{"id":33,"title":34,"items":35,"__component":68},221,"EXPLORE",[36,40,44,48,52,56,60,64],{"id":37,"title":38,"anchor":39},1983,"Logo","#logo",{"id":41,"title":42,"anchor":43},1984,"Color","#color",{"id":45,"title":46,"anchor":47},1985,"Type","#type",{"id":49,"title":50,"anchor":51},1986,"Iconography","#icons",{"id":53,"title":54,"anchor":55},1987,"Photography","#photography",{"id":57,"title":58,"anchor":59},1988,"Patterns","#patterns",{"id":61,"title":62,"anchor":63},1989,"Brand Behaviors","#brand-behaviors",{"id":65,"title":66,"anchor":67},1990,"Resources","#resources","page.anchor-navigation",{"id":70,"header":38,"subheader":8,"body":71,"smallText":8,"layout":72,"navAnchor":73,"borderPosition":74,"buttons":75,"images":81,"__component":143},317,"The Platinum logo features a triangle shape that alludes to the peak or pinnacle of Progressive’s bundled business. Use this logo on materials and collateral specific to this partner program.","2-up-grid","logo","bottom",[76],{"id":77,"label":78,"icon":79,"url":80},319,"Download logos (.ZIP)","download","https:\u002F\u002Fprogressive.widen.net\u002Fs\u002Frtjfz6bfnb\u002Fplatinum_logos",[82,123],{"id":83,"title":8,"caption":8,"smallText":8,"captionAlignment":84,"image":85},666,"align-center",{"id":86,"documentId":87,"name":88,"alternativeText":8,"caption":8,"focalPoint":8,"width":89,"height":90,"formats":91,"hash":118,"ext":95,"mime":96,"size":119,"url":120,"previewUrl":8,"provider":121,"provider_metadata":8,"createdAt":122,"updatedAt":122,"publishedAt":122},170,"c5l0it335z9362cvdlgg1xod","Platinum_Logo_RGB.png",1000,200,{"thumbnail":92,"medium":102,"small":110},{"name":93,"hash":94,"ext":95,"mime":96,"path":8,"width":97,"height":98,"size":99,"sizeInBytes":100,"url":101},"thumbnail_Platinum_Logo_RGB.png","thumbnail_Platinum_Logo_RGB_f8d84c16e2",".png","image\u002Fpng",245,49,3.43,3427,"\u002Fuploads\u002Fthumbnail_Platinum_Logo_RGB_f8d84c16e2.png",{"name":103,"hash":104,"ext":95,"mime":96,"path":8,"width":105,"height":106,"size":107,"sizeInBytes":108,"url":109},"medium_Platinum_Logo_RGB.png","medium_Platinum_Logo_RGB_f8d84c16e2",750,150,11.02,11022,"\u002Fuploads\u002Fmedium_Platinum_Logo_RGB_f8d84c16e2.png",{"name":111,"hash":112,"ext":95,"mime":96,"path":8,"width":113,"height":114,"size":115,"sizeInBytes":116,"url":117},"small_Platinum_Logo_RGB.png","small_Platinum_Logo_RGB_f8d84c16e2",500,100,6.54,6535,"\u002Fuploads\u002Fsmall_Platinum_Logo_RGB_f8d84c16e2.png","Platinum_Logo_RGB_f8d84c16e2",2.98,"\u002Fuploads\u002FPlatinum_Logo_RGB_f8d84c16e2.png","local","2026-07-06T15:48:29.935Z",{"id":124,"title":8,"caption":8,"smallText":8,"captionAlignment":84,"image":125},667,{"id":126,"documentId":127,"name":128,"alternativeText":8,"caption":8,"focalPoint":8,"width":129,"height":130,"formats":131,"hash":139,"ext":95,"mime":96,"size":140,"url":141,"previewUrl":8,"provider":121,"provider_metadata":8,"createdAt":142,"updatedAt":142,"publishedAt":142},171,"o9wdle54brs3sgyss5suatyb","platinum-logo.bbdffd6.png",475,156,{"thumbnail":132},{"name":133,"hash":134,"ext":95,"mime":96,"path":8,"width":97,"height":135,"size":136,"sizeInBytes":137,"url":138},"thumbnail_platinum-logo.bbdffd6.png","thumbnail_platinum_logo_bbdffd6_fe6a7c2a87",80,3.06,3055,"\u002Fuploads\u002Fthumbnail_platinum_logo_bbdffd6_fe6a7c2a87.png","platinum_logo_bbdffd6_fe6a7c2a87",1.17,"\u002Fuploads\u002Fplatinum_logo_bbdffd6_fe6a7c2a87.png","2026-07-06T15:48:29.951Z","page.text-with-image",{"id":145,"navAnchor":146,"title":42,"content":147,"buttons":148,"items":154,"__component":213},230,"color","The palette is primarily white, grey, and silver, with small accents of Progressive Blue and pale blue. The ample use of white space sets Platinum apart from the other partner programs.\n\nWhen in the digital space, remember to always double-check you’re meeting WCAG AA accessibility standards (or above) by using a [minimum contrast checker.](https:\u002F\u002Fwebaim.org\u002Fresources\u002Fcontrastchecker\u002F)",[149],{"id":150,"label":151,"icon":152,"url":153},318,"Minimum Contrast Checker","external","https:\u002F\u002Fwebaim.org\u002Fresources\u002Fcontrastchecker\u002F",[155,176,190],{"id":156,"title":157,"content":8,"blocks":158},496,"Primary palette",[159],{"id":160,"navAnchor":8,"title":8,"content":8,"palettes":161,"__component":175},547,[162,169],{"id":163,"title":164,"hex":165,"rgb":166,"cmyk":167,"pantone":168,"tint":8},1912,"Silver","#8A8C8E"," 138, 140, 242","0, 0, 0, 55","Cool Gray 7 C",{"id":170,"title":171,"hex":172,"rgb":173,"cmyk":174,"pantone":8,"tint":8},1913,"White","#FFFFFF","255, 255, 255","0, 0, 0, 0","page.color-palette",{"id":177,"title":178,"content":8,"blocks":179},497,"Tertiary palette",[180],{"id":181,"navAnchor":8,"title":8,"content":8,"palettes":182,"__component":175},548,[183],{"id":184,"title":185,"hex":186,"rgb":187,"cmyk":188,"pantone":189,"tint":8},1914,"Blue 700","#0077B3","0, 119, 179"," 100, 47, 0, 0"," 2935 C",{"id":191,"title":192,"content":8,"blocks":193},498,"Secondary palette",[194],{"id":195,"navAnchor":8,"title":8,"content":8,"palettes":196,"__component":175},549,[197,205],{"id":198,"title":199,"hex":200,"rgb":201,"cmyk":202,"pantone":203,"tint":204},1915,"Light Blue","#B8E4FA"," 184, 228, 250"," 25, 0, 0, 0"," 2975 C","60% tint",{"id":206,"title":207,"hex":208,"rgb":209,"cmyk":210,"pantone":211,"tint":212},1916,"Light Gray","#E8E8E8"," 232, 232, 232","0, 0, 0, 15"," Cool Gray 7 C","30% tint","page.accordion",{"id":215,"title":46,"intro":216,"navAnchor":217,"customCss":218,"typeStyles":219,"__component":260},184,"All three partner programs follow the core B2B typography guidelines:\n\n96 Sans is our custom typeface which gives us a completely unique brand identity. It also gives us a way to tie the look and feel of our brand identity across all creative pieces. For a more detailed breakdown of the nuances of type styling, see the [full version](https:\u002F\u002Fprogressive.widen.net\u002Fs\u002Fvcw5rnxbjl\u002F20a00083.a_agency_brandguidelines_10-3) of the Agency Brand Identity.","type",".partner-programs-headline p {\n    font-family: '96-Sans-Light', Arial, Helvetica, sans-serif !important;\n    color: #0077b3;\n    font-size: 4.2rem;\n    font-weight: 100;\n    line-height: 1;\n    margin: 0;\n}\n\n.partner-programs-subhead p {\n    font-family: '96-Sans-Medium', Arial, Helvetica, sans-serif !important;\n    color: #000;\n    font-size: 2.6rem;\n    font-weight: 600;\n    line-height: 1.3;\n}\n\n.partner-programs-callout p {\n    color: #000;\n    display: block;\n    font-family: '96-Sans-Bold', Arial, Helvetica, sans-serif !important;\n    font-size: 1.8rem;\n    font-weight: 700;\n    letter-spacing: .2em;\n    margin: 0;\n    text-transform: uppercase;\n}\n\n.partner-programs-body p {\n    color: #000;\n    font-family: '96-Sans-Light', Arial, Helvetica, sans-serif !important;\n    font-weight: 200;\n}\n\n.partner-programs-body ul  {\n    color: #000;\n    font-family: '96-Sans-Light', Arial, Helvetica, sans-serif !important;\n    font-weight: 200;\n    line-height: 18px;\n}\n\n.partner-programs-body ul li {\n    font-family: '96-Sans-Light', Arial, Helvetica, sans-serif !important;\n    list-style: none;\n    position: relative;\n    margin-bottom: 0px;\n}\n\n.partner-programs-body ul li::before {\n    background: #000;\n    border-radius: 100%;\n    color: #000;\n    content: \"\";\n    height: 2px;\n    margin-left: -15px;\n    margin-top: 9px;\n    position: absolute;\n    width: 2px;\n}",[220,231,241,251],{"id":221,"leftSide":222,"rightSide":228},600,{"id":223,"typeTitle":224,"typeFont":225,"typeCase":226,"typeColor":227},593,"Headlines","96 Sans Light, Regular, Bold, or Heavy","Sentence case","PMS 2935 \u002F Blue 700",{"id":221,"typeExample":229,"typeExampleClass":230},"Welcome to Progressive","partner-programs-headline",{"id":232,"leftSide":233,"rightSide":238},601,{"id":234,"typeTitle":235,"typeFont":236,"typeCase":226,"typeColor":237},594,"Subhead","96 Sans Medium","Black",{"id":232,"typeExample":239,"typeExampleClass":240},"As the market evolves, Progressive evolves","partner-programs-subhead",{"id":242,"leftSide":243,"rightSide":248},602,{"id":244,"typeTitle":245,"typeFont":246,"typeCase":247,"typeColor":237},595,"Callout","96 Sans Bold","Uppercase",{"id":242,"typeExample":249,"typeExampleClass":250},"A leader in commercial\n","partner-programs-callout",{"id":252,"leftSide":253,"rightSide":257},603,{"id":254,"typeTitle":255,"typeFont":256,"typeCase":226,"typeColor":237},596,"Body Copy","96 Sans Light",{"id":252,"typeExample":258,"typeExampleClass":259},"Our business market targets, or BMTs, give Progressive a granular focus into the commercial auto industry. This highly segmented approach allows us to be more responsive to changing market needs in the commercial auto industry.\n\n**Paving the way for success**\n\nHere's what makes Progressive stand out:\n\n- Write across all 50 states\n- Cover both preferred risks and new ventures\n- Turn around more business—with rates in as little as 15 minutes!\n- Dedicated and expanding business group\n- Specialized in-house commercial claims adjusters\n- Suite of new products being tested and added all the time!","partner-programs-body","page.type-styles",{"id":262,"title":50,"body":263,"navAnchor":264,"buttons":265,"groups":266,"__component":351},295,"The Platinum icons follow a monoline style in silver, and are unique to the partner programs.\n\n","icons",[],[267],{"id":268,"title":269,"text":8,"navAnchor":8,"gridConfiguration":270,"icons":271},531," ","5-column",[272],{"id":273,"image":274},697,[275,291,306,321,336],{"id":276,"documentId":277,"name":278,"alternativeText":8,"caption":8,"focalPoint":8,"width":279,"height":279,"formats":280,"hash":287,"ext":95,"mime":96,"size":288,"url":289,"previewUrl":8,"provider":121,"provider_metadata":8,"createdAt":290,"updatedAt":290,"publishedAt":290},161,"e848fmn5g3o8xfvrsoyed7qt","Partner-Program_Benefit-Icon_CE.png",300,{"thumbnail":281},{"name":282,"hash":283,"ext":95,"mime":96,"path":8,"width":130,"height":130,"size":284,"sizeInBytes":285,"url":286},"thumbnail_Partner-Program_Benefit-Icon_CE.png","thumbnail_Partner_Program_Benefit_Icon_CE_a8f57fcac7",5.39,5388,"\u002Fuploads\u002Fthumbnail_Partner_Program_Benefit_Icon_CE_a8f57fcac7.png","Partner_Program_Benefit_Icon_CE_a8f57fcac7",2.38,"\u002Fuploads\u002FPartner_Program_Benefit_Icon_CE_a8f57fcac7.png","2026-07-06T15:48:29.781Z",{"id":292,"documentId":293,"name":294,"alternativeText":8,"caption":8,"focalPoint":8,"width":279,"height":279,"formats":295,"hash":302,"ext":95,"mime":96,"size":303,"url":304,"previewUrl":8,"provider":121,"provider_metadata":8,"createdAt":305,"updatedAt":305,"publishedAt":305},162,"pz09pcxgrv0uw5wfudbdyrkc","Partner-Program_Benefit-Icon_List-Agent.png",{"thumbnail":296},{"name":297,"hash":298,"ext":95,"mime":96,"path":8,"width":130,"height":130,"size":299,"sizeInBytes":300,"url":301},"thumbnail_Partner-Program_Benefit-Icon_List-Agent.png","thumbnail_Partner_Program_Benefit_Icon_List_Agent_daab12178f",6.64,6637,"\u002Fuploads\u002Fthumbnail_Partner_Program_Benefit_Icon_List_Agent_daab12178f.png","Partner_Program_Benefit_Icon_List_Agent_daab12178f",3.57,"\u002Fuploads\u002FPartner_Program_Benefit_Icon_List_Agent_daab12178f.png","2026-07-06T15:48:29.794Z",{"id":307,"documentId":308,"name":309,"alternativeText":8,"caption":8,"focalPoint":8,"width":279,"height":279,"formats":310,"hash":317,"ext":95,"mime":96,"size":318,"url":319,"previewUrl":8,"provider":121,"provider_metadata":8,"createdAt":320,"updatedAt":320,"publishedAt":320},167,"mydfqi512xjc7pmh3k5w7y4p","Partner-Program_Benefit-Icon_PGR-Marketing.png",{"thumbnail":311},{"name":312,"hash":313,"ext":95,"mime":96,"path":8,"width":130,"height":130,"size":314,"sizeInBytes":315,"url":316},"thumbnail_Partner-Program_Benefit-Icon_PGR-Marketing.png","thumbnail_Partner_Program_Benefit_Icon_PGR_Marketing_cc250eb6de",3.94,3941,"\u002Fuploads\u002Fthumbnail_Partner_Program_Benefit_Icon_PGR_Marketing_cc250eb6de.png","Partner_Program_Benefit_Icon_PGR_Marketing_cc250eb6de",1.55,"\u002Fuploads\u002FPartner_Program_Benefit_Icon_PGR_Marketing_cc250eb6de.png","2026-07-06T15:48:29.878Z",{"id":322,"documentId":323,"name":324,"alternativeText":8,"caption":8,"focalPoint":8,"width":279,"height":279,"formats":325,"hash":332,"ext":95,"mime":96,"size":333,"url":334,"previewUrl":8,"provider":121,"provider_metadata":8,"createdAt":335,"updatedAt":335,"publishedAt":335},168,"rzszdbfki8x8gm1or01mzc5e","Partner-Program_Benefit-Icon_Smart-Sell.png",{"thumbnail":326},{"name":327,"hash":328,"ext":95,"mime":96,"path":8,"width":130,"height":130,"size":329,"sizeInBytes":330,"url":331},"thumbnail_Partner-Program_Benefit-Icon_Smart-Sell.png","thumbnail_Partner_Program_Benefit_Icon_Smart_Sell_be2b44b3ca",6.6,6595,"\u002Fuploads\u002Fthumbnail_Partner_Program_Benefit_Icon_Smart_Sell_be2b44b3ca.png","Partner_Program_Benefit_Icon_Smart_Sell_be2b44b3ca",3.08,"\u002Fuploads\u002FPartner_Program_Benefit_Icon_Smart_Sell_be2b44b3ca.png","2026-07-06T15:48:29.903Z",{"id":337,"documentId":338,"name":339,"alternativeText":8,"caption":8,"focalPoint":8,"width":279,"height":279,"formats":340,"hash":347,"ext":95,"mime":96,"size":348,"url":349,"previewUrl":8,"provider":121,"provider_metadata":8,"createdAt":350,"updatedAt":350,"publishedAt":350},169,"qbbh1fh0si3tpg3ijkypx4si","Partner-Program_Benefit-Icon_Trusted-Choice.png",{"thumbnail":341},{"name":342,"hash":343,"ext":95,"mime":96,"path":8,"width":130,"height":130,"size":344,"sizeInBytes":345,"url":346},"thumbnail_Partner-Program_Benefit-Icon_Trusted-Choice.png","thumbnail_Partner_Program_Benefit_Icon_Trusted_Choice_902afbe916",4.94,4936,"\u002Fuploads\u002Fthumbnail_Partner_Program_Benefit_Icon_Trusted_Choice_902afbe916.png","Partner_Program_Benefit_Icon_Trusted_Choice_902afbe916",2.23,"\u002Fuploads\u002FPartner_Program_Benefit_Icon_Trusted_Choice_902afbe916.png","2026-07-06T15:48:29.909Z","page.icon-listing",{"id":353,"navAnchor":354,"title":54,"content":355,"sliderImages":356,"__component":473},148,"photography","Platinum photography focuses on home products and bundling. It should feature cool tones with large areas of white.\n",[357,391,418,445],{"id":358,"documentId":359,"name":360,"alternativeText":8,"caption":8,"focalPoint":8,"width":361,"height":362,"formats":363,"hash":387,"ext":367,"mime":368,"size":388,"url":389,"previewUrl":8,"provider":121,"provider_metadata":8,"createdAt":390,"updatedAt":390,"publishedAt":390},164,"x6t3hxvsnu1t5dcyeqhpldz7","0717_PGRHome_LivingRoom_02A_A_RT.jpg",930,619,{"thumbnail":364,"small":373,"medium":380},{"name":365,"hash":366,"ext":367,"mime":368,"path":8,"width":369,"height":130,"size":370,"sizeInBytes":371,"url":372},"thumbnail_0717_PGRHome_LivingRoom_02A_A_RT.jpg","thumbnail_0717_PGR_Home_Living_Room_02_A_A_RT_503839af18",".jpg","image\u002Fjpeg",235,8.21,8212,"\u002Fuploads\u002Fthumbnail_0717_PGR_Home_Living_Room_02_A_A_RT_503839af18.jpg",{"name":374,"hash":375,"ext":367,"mime":368,"path":8,"width":113,"height":376,"size":377,"sizeInBytes":378,"url":379},"small_0717_PGRHome_LivingRoom_02A_A_RT.jpg","small_0717_PGR_Home_Living_Room_02_A_A_RT_503839af18",333,31.19,31186,"\u002Fuploads\u002Fsmall_0717_PGR_Home_Living_Room_02_A_A_RT_503839af18.jpg",{"name":381,"hash":382,"ext":367,"mime":368,"path":8,"width":105,"height":383,"size":384,"sizeInBytes":385,"url":386},"medium_0717_PGRHome_LivingRoom_02A_A_RT.jpg","medium_0717_PGR_Home_Living_Room_02_A_A_RT_503839af18",499,65.95,65949,"\u002Fuploads\u002Fmedium_0717_PGR_Home_Living_Room_02_A_A_RT_503839af18.jpg","0717_PGR_Home_Living_Room_02_A_A_RT_503839af18",88.01,"\u002Fuploads\u002F0717_PGR_Home_Living_Room_02_A_A_RT_503839af18.jpg","2026-07-06T15:48:29.810Z",{"id":392,"documentId":393,"name":394,"alternativeText":8,"caption":8,"focalPoint":8,"width":361,"height":362,"formats":395,"hash":414,"ext":367,"mime":368,"size":415,"url":416,"previewUrl":8,"provider":121,"provider_metadata":8,"createdAt":417,"updatedAt":417,"publishedAt":417},165,"op95pi3me3sgg43da8imuvr6","0717_PGRHome_Exterior_02_A_RT.jpg",{"thumbnail":396,"medium":402,"small":408},{"name":397,"hash":398,"ext":367,"mime":368,"path":8,"width":369,"height":130,"size":399,"sizeInBytes":400,"url":401},"thumbnail_0717_PGRHome_Exterior_02_A_RT.jpg","thumbnail_0717_PGR_Home_Exterior_02_A_RT_188d123ba4",9.8,9800,"\u002Fuploads\u002Fthumbnail_0717_PGR_Home_Exterior_02_A_RT_188d123ba4.jpg",{"name":403,"hash":404,"ext":367,"mime":368,"path":8,"width":105,"height":383,"size":405,"sizeInBytes":406,"url":407},"medium_0717_PGRHome_Exterior_02_A_RT.jpg","medium_0717_PGR_Home_Exterior_02_A_RT_188d123ba4",87.97,87969,"\u002Fuploads\u002Fmedium_0717_PGR_Home_Exterior_02_A_RT_188d123ba4.jpg",{"name":409,"hash":410,"ext":367,"mime":368,"path":8,"width":113,"height":376,"size":411,"sizeInBytes":412,"url":413},"small_0717_PGRHome_Exterior_02_A_RT.jpg","small_0717_PGR_Home_Exterior_02_A_RT_188d123ba4",40.44,40438,"\u002Fuploads\u002Fsmall_0717_PGR_Home_Exterior_02_A_RT_188d123ba4.jpg","0717_PGR_Home_Exterior_02_A_RT_188d123ba4",121.23,"\u002Fuploads\u002F0717_PGR_Home_Exterior_02_A_RT_188d123ba4.jpg","2026-07-06T15:48:29.818Z",{"id":419,"documentId":420,"name":421,"alternativeText":8,"caption":8,"focalPoint":8,"width":361,"height":362,"formats":422,"hash":441,"ext":367,"mime":368,"size":442,"url":443,"previewUrl":8,"provider":121,"provider_metadata":8,"createdAt":444,"updatedAt":444,"publishedAt":444},166,"qoqeyndd5rmeztvhwnb761t0","0717_PGRHome_Exterior_12_A_RT.jpg",{"thumbnail":423,"small":429,"medium":435},{"name":424,"hash":425,"ext":367,"mime":368,"path":8,"width":369,"height":130,"size":426,"sizeInBytes":427,"url":428},"thumbnail_0717_PGRHome_Exterior_12_A_RT.jpg","thumbnail_0717_PGR_Home_Exterior_12_A_RT_c158fadeac",9.03,9032,"\u002Fuploads\u002Fthumbnail_0717_PGR_Home_Exterior_12_A_RT_c158fadeac.jpg",{"name":430,"hash":431,"ext":367,"mime":368,"path":8,"width":113,"height":376,"size":432,"sizeInBytes":433,"url":434},"small_0717_PGRHome_Exterior_12_A_RT.jpg","small_0717_PGR_Home_Exterior_12_A_RT_c158fadeac",33.79,33794,"\u002Fuploads\u002Fsmall_0717_PGR_Home_Exterior_12_A_RT_c158fadeac.jpg",{"name":436,"hash":437,"ext":367,"mime":368,"path":8,"width":105,"height":383,"size":438,"sizeInBytes":439,"url":440},"medium_0717_PGRHome_Exterior_12_A_RT.jpg","medium_0717_PGR_Home_Exterior_12_A_RT_c158fadeac",68.35,68351,"\u002Fuploads\u002Fmedium_0717_PGR_Home_Exterior_12_A_RT_c158fadeac.jpg","0717_PGR_Home_Exterior_12_A_RT_c158fadeac",89.33,"\u002Fuploads\u002F0717_PGR_Home_Exterior_12_A_RT_c158fadeac.jpg","2026-07-06T15:48:29.822Z",{"id":446,"documentId":447,"name":448,"alternativeText":8,"caption":8,"focalPoint":8,"width":361,"height":362,"formats":449,"hash":468,"ext":367,"mime":368,"size":469,"url":470,"previewUrl":8,"provider":121,"provider_metadata":8,"createdAt":471,"updatedAt":471,"publishedAt":472},163,"uigyrbrmdqlx3ict0ad0tdut","0717_PGRHome_Exterior_1_A_001_RT.jpg",{"thumbnail":450,"medium":456,"small":462},{"name":451,"hash":452,"ext":367,"mime":368,"path":8,"width":369,"height":130,"size":453,"sizeInBytes":454,"url":455},"thumbnail_0717_PGRHome_Exterior_1_A_001_RT.jpg","thumbnail_0717_PGR_Home_Exterior_1_A_001_RT_2e303b13b7",9.9,9905,"\u002Fuploads\u002Fthumbnail_0717_PGR_Home_Exterior_1_A_001_RT_2e303b13b7.jpg",{"name":457,"hash":458,"ext":367,"mime":368,"path":8,"width":105,"height":383,"size":459,"sizeInBytes":460,"url":461},"medium_0717_PGRHome_Exterior_1_A_001_RT.jpg","medium_0717_PGR_Home_Exterior_1_A_001_RT_2e303b13b7",85.75,85748,"\u002Fuploads\u002Fmedium_0717_PGR_Home_Exterior_1_A_001_RT_2e303b13b7.jpg",{"name":463,"hash":464,"ext":367,"mime":368,"path":8,"width":113,"height":376,"size":465,"sizeInBytes":466,"url":467},"small_0717_PGRHome_Exterior_1_A_001_RT.jpg","small_0717_PGR_Home_Exterior_1_A_001_RT_2e303b13b7",40.58,40578,"\u002Fuploads\u002Fsmall_0717_PGR_Home_Exterior_1_A_001_RT_2e303b13b7.jpg","0717_PGR_Home_Exterior_1_A_001_RT_2e303b13b7",113.4,"\u002Fuploads\u002F0717_PGR_Home_Exterior_1_A_001_RT_2e303b13b7.jpg","2026-07-06T15:48:29.805Z","2026-07-06T15:48:29.806Z","page.image-slider",{"id":475,"title":58,"body":476,"navAnchor":477,"buttons":478,"groups":479,"__component":351},296,"The triangle is ownable in the Platinum space and is leveraged in a variety of ways, often as patterns, outlined strokes, or filled shapes.\n\n","patterns",[],[480],{"id":481,"title":269,"text":8,"navAnchor":8,"gridConfiguration":482,"icons":483},532,"2-column",[484],{"id":485,"image":486},698,[487,514],{"id":488,"documentId":489,"name":490,"alternativeText":8,"caption":8,"focalPoint":8,"width":89,"height":89,"formats":491,"hash":510,"ext":95,"mime":96,"size":511,"url":512,"previewUrl":8,"provider":121,"provider_metadata":8,"createdAt":513,"updatedAt":513,"publishedAt":513},173,"tjui1h5c5t678b5cokrpn3sn","Platinum_Triangle-Pattern.png",{"thumbnail":492,"small":498,"medium":504},{"name":493,"hash":494,"ext":95,"mime":96,"path":8,"width":130,"height":130,"size":495,"sizeInBytes":496,"url":497},"thumbnail_Platinum_Triangle-Pattern.png","thumbnail_Platinum_Triangle_Pattern_3991db0d70",34.57,34571,"\u002Fuploads\u002Fthumbnail_Platinum_Triangle_Pattern_3991db0d70.png",{"name":499,"hash":500,"ext":95,"mime":96,"path":8,"width":113,"height":113,"size":501,"sizeInBytes":502,"url":503},"small_Platinum_Triangle-Pattern.png","small_Platinum_Triangle_Pattern_3991db0d70",182.38,182375,"\u002Fuploads\u002Fsmall_Platinum_Triangle_Pattern_3991db0d70.png",{"name":505,"hash":506,"ext":95,"mime":96,"path":8,"width":105,"height":105,"size":507,"sizeInBytes":508,"url":509},"medium_Platinum_Triangle-Pattern.png","medium_Platinum_Triangle_Pattern_3991db0d70",374.75,374752,"\u002Fuploads\u002Fmedium_Platinum_Triangle_Pattern_3991db0d70.png","Platinum_Triangle_Pattern_3991db0d70",101.41,"\u002Fuploads\u002FPlatinum_Triangle_Pattern_3991db0d70.png","2026-07-06T15:48:30.242Z",{"id":515,"documentId":516,"name":517,"alternativeText":8,"caption":8,"focalPoint":8,"width":89,"height":89,"formats":518,"hash":537,"ext":95,"mime":96,"size":538,"url":539,"previewUrl":8,"provider":121,"provider_metadata":8,"createdAt":540,"updatedAt":540,"publishedAt":540},172,"v2zw2owdvf6hp5hkrgqoecl3","Platinum_Triangle-Shapes.png",{"thumbnail":519,"medium":525,"small":531},{"name":520,"hash":521,"ext":95,"mime":96,"path":8,"width":130,"height":130,"size":522,"sizeInBytes":523,"url":524},"thumbnail_Platinum_Triangle-Shapes.png","thumbnail_Platinum_Triangle_Shapes_b5eb6655d1",2.64,2640,"\u002Fuploads\u002Fthumbnail_Platinum_Triangle_Shapes_b5eb6655d1.png",{"name":526,"hash":527,"ext":95,"mime":96,"path":8,"width":105,"height":105,"size":528,"sizeInBytes":529,"url":530},"medium_Platinum_Triangle-Shapes.png","medium_Platinum_Triangle_Shapes_b5eb6655d1",15.29,15288,"\u002Fuploads\u002Fmedium_Platinum_Triangle_Shapes_b5eb6655d1.png",{"name":532,"hash":533,"ext":95,"mime":96,"path":8,"width":113,"height":113,"size":534,"sizeInBytes":535,"url":536},"small_Platinum_Triangle-Shapes.png","small_Platinum_Triangle_Shapes_b5eb6655d1",7.02,7024,"\u002Fuploads\u002Fsmall_Platinum_Triangle_Shapes_b5eb6655d1.png","Platinum_Triangle_Shapes_b5eb6655d1",3.87,"\u002Fuploads\u002FPlatinum_Triangle_Shapes_b5eb6655d1.png","2026-07-06T15:48:30.004Z",{"id":542,"navAnchor":543,"title":544,"content":545,"subheadText":8,"borderClass":546,"buttons":547,"groups":552,"blurb":553,"__component":554},403,"brand-behaviors","Brand behaviors","### Let’s ‘talk’ about Independent Agents\nWe use all seven brand behaviors to create the PGR voice for Agency. However, based on past Agency projects, we’ve found that we write with the following behaviors in mind the most:\n\n#### Clear\nWhen it comes to insurance, Independent Agents have the power of choice. They also have a lot going on in their day-to-day. That’s why we need to be as concise, direct, and empathetic as we can when talking to them—using plain, easy-to-understand language when explaining products, policies, and claims.\n\n#### Helpful\nWe treat relationships as valuable and permanent from day one. But, when they need our assistance, we need to shine by offering friendly, pleasant, solution-oriented advice to our agents, guiding them with useful information in a convenient way.\n\n#### Welcoming\nWhether they’re just starting out as an agent or have been quoting us for years, we need to always lay out the red carpet and continually greet them with open arms.\n\n### Keeping it simple: Creating content for PGR\nWhen it comes to writing—whether it’s body copy, headlines, articles or more—one of our general guiding principles for all Progressive communications is to keep it simple. To cut out all of the clutter, bring the main message to the forefront, and keep our content as simplistic and easy-to-read as possible.\n\nThat’s why we’ve put together a number of questions for writers, designers, and content creators to ask themselves before, during, and after the creative build:\n- Can my message be delivered more succinctly?\n- Can any elements be removed from the layout?\n- Is my vocabulary as clear and direct as possible?\n- Can the content be made more scannable and easier to read?","border-bottom",[548],{"id":549,"label":550,"icon":152,"url":551},392,"Visit Brand Behaviors page for more on Progressive's Voice","\u002Fbrand-behaviors",[],[],"page.text-content",{"id":556,"navAnchor":557,"title":558,"content":8,"subheadText":8,"borderClass":546,"buttons":559,"groups":568,"blurb":569,"__component":554},404,"resources","More resources",[560,564],{"id":561,"label":562,"icon":152,"url":563},393,"Visit DAM portal","https:\u002F\u002Fprogressive.widencollective.com\u002Fdam\u002Fdashboard",{"id":565,"label":566,"icon":79,"url":567},394,"Download PDF of Agency Lines Brand Identity","https:\u002F\u002Fprogressive.widen.net\u002Fs\u002F7ldhd7gssm\u002F20a00083.a_agency_brandguidelines_10-3",[],[],{"id":571,"prevLabel":572,"prevUrl":573,"nextLabel":574,"nextUrl":575,"borderTop":576,"__component":577},272,"Rewards & Incentives","\u002Frewards-incentives"," Platinum Reserve℠","\u002Fplatinum-reserve","no-border","page.button-pagination",1783534011857]