[{"data":1,"prerenderedAt":94},["ShallowReactive",2],{"page-trademarks-published":3},{"id":4,"documentId":5,"title":6,"slug":7,"description":8,"seoTitle":8,"seoDescription":8,"seoKeywords":8,"createdAt":9,"updatedAt":10,"publishedAt":11,"blocks":12},712,"rzjxdtu24519xhmx0g37uy9e","Trademarks","trademarks",null,"2026-07-06T19:45:46.386Z","2026-07-08T15:54:26.938Z","2026-07-08T15:54:26.967Z",[13,27,36,58,65,81,87],{"id":14,"items":15,"__component":26},525,[16,20,24],{"id":17,"title":18,"link":19},1435,"The Voice","\u002Fvoice",{"id":21,"title":22,"link":23},1436,"Reference Library","\u002Freference-library",{"id":25,"title":6,"link":8},1437,"page.breadcrumb-nav",{"id":28,"navAnchor":8,"title":6,"content":29,"subheadText":30,"borderClass":31,"buttons":32,"blurb":33,"groups":34,"__component":35},558,"Try to limit use of a trademark as a noun, and never use as a verb. Never make a trademark plural. Never make a trademark possessive—either rewrite or omit the mark. Third-party trademarks—When you reference a third-party trademark, such as another company or its products, use appropriate capitalization. Generally, it's not necessary to identify third-party trademarks with a registration symbol unless we have a formal partnership with the third party, such as a sponsorship; the third party has given us special recognition, such as an award; or we're comparing our products and services to those of the third party. \n \nHave trademark-related questions? Reach out to [tm@progressive.com](mailto:tm@progressive.com) for guidance.","Find guidance here for the trademarks we use, the appropriate registration symbol to use (superscript SM, TM, or ®), and how and when to use these symbols. Generally, you only need to use the symbol in the first reference to the trademark on a page of copy. An exception to this is the trademark \"Progressive\" when it modifies the word \"Insurance.\" In this instance, use the ® symbol in every reference.  ","no-border",[],[],[],"page.text-content",{"id":37,"navAnchor":8,"title":8,"content":38,"subheadText":8,"borderClass":31,"buttons":39,"blurb":40,"groups":46,"__component":35},562,"### Current Progressive trademarks  \n",[],[41],{"id":42,"header":43,"content":44,"__component":45},6,"Recent Updates","#### 2025 \n- **9\u002F23\u002F25:** Moved IQ Inclusion Quarterly® from the Pending Progressive trademarks list to the Current Progressive trademarks list. \n- **9\u002F5\u002F25:** Moved The Box to the expired trademarks list. \n- **7\u002F11\u002F25:** Added AVER® to the Progressive trademarks list.\n- **2\u002F18\u002F25:** Added IQ Inclusion QuarterlySM to the Pending Progressive trademarks list. \n- **2\u002F13\u002F25:** Updated the stylization of PerkShare®\n- **2\u002F13\u002F25:** Moved PerkShare Extra® to the expired trademarks list. \n\n#### 2024\n- **12\u002F11\u002F24:** Moved Business Onward® to the expired trademarks list. \n- **12\u002F11\u002F24:** Moved Coverage Checker® to the expired trademarks list. \n- **8\u002F28\u002F24:** Added Progressive Premier℠ to the Other Progressive properties list.\n","page.text-content-blurb-text",[47],{"id":48,"header":8,"content":8,"columns":49,"buttons":57},857,[50,53],{"id":51,"columnTitle":8,"content":52},88,"- 1-800-SEGUROS®\n- A-Side Plus®\n- Adventure Awaits®\n- AutoQuote Explorer®\n- AVER®\n- BusinessQuote Explorer℠\n- Business Select®\n- Carried Contents®\n- Castle®\n- Deductible Savings Bank℠\n- Drive®\n- Drive Partner℠\n- Drive Partner Plus®\n- Flotection®\n- FORAGENTSONLY® (logo mark)\n- HomeQuote Explorer®\n- Insure Your Passion®\n- IQ Inclusion Quarterly®\n- IRV®\n- Keys to Progress®\n- Lawworks®\n- Life Lanes®\n- MOTOSCAPE℠\n- Name Your Cause®\n- Name Your Price®\n- P® (logo mark)\n- Pay As You Drive®\n- Payout Perk®\n- PerkShare®\n- Platinum Silver®\n- Progressive®\n- Progressive Advantage®",{"id":54,"columnTitle":55,"content":56},89,"","- Progressive Auto Insurance®\n- Progressive Adventure®\n- Progressive Direct®\n- Progressive Field®\n- Progressive Home®\n- Progressive Home Advantage®\n- Progressive Insurance®\n- Progressive Life Insurance®\n- Progressive Plus®\n- Progressive Together®\n- Progressive Top Referrals℠\n- Propulsion Plus®\n- ProRater®\n- RIGHTSUM®\n- Roof Protection Plus®\n- Safealert℠\n- Safe and Steady Rider℠\n- Safetalk®\n- Sagamore Insurance Company®\n- Shower Sessions®\n- Sign & Glide®\n- Smart Haul®\n- SmartSell®\n- SmartView®\n- Snapshot®\n- Snapshot Express℠\n- Snapshot ProView®\n- Snapshot Road Test®\n- Stretch Financial Wellness℠\n- THE BLOB® (Stretch Financial Wellness logo)",[],{"id":59,"navAnchor":8,"title":8,"content":60,"subheadText":8,"borderClass":61,"buttons":62,"blurb":63,"groups":64,"__component":35},559,"### Pending Progressive trademarks\n- Balanced Book℠","border-top",[],[],[],{"id":66,"navAnchor":8,"title":8,"content":67,"subheadText":8,"borderClass":61,"buttons":68,"blurb":69,"groups":70,"__component":35},561,"### Expired trademarks (no longer in use) ",[],[],[71],{"id":72,"header":8,"content":8,"columns":73,"buttons":80},856,[74,77],{"id":75,"columnTitle":8,"content":76},86,"- Business Onward\n- Commercial Grade\n- Coverage Checker\n- Immediate Response\n- Not What You'd Expect From An Insurance Company\n- PerkShare Extra",{"id":78,"columnTitle":8,"content":79},87,"- Priority Referrals\n- Pro Tips\n- Snapshot Discount\n- STEM Progress\n- The Box\n- Progressive Direct℠",[],{"id":82,"navAnchor":8,"title":8,"content":83,"subheadText":8,"borderClass":61,"buttons":84,"blurb":85,"groups":86,"__component":35},560,"### Other Progressive properties\n\n- Accident Response℠\n- Business Select PLUS℠\n- Paths to Partnership℠\n- Platinum Reserve℠\n- Pest Damage Protection℠\n- Progressive Priority℠\n- Progressive Premier℠\n- ASI®\n- Attitude, Speed, Innovation®\n",[],[],[],{"id":88,"prevLabel":89,"prevUrl":90,"nextLabel":91,"nextUrl":92,"borderTop":61,"__component":93},363,"Discount Names","\u002Fdiscount-names","Coverages","\u002Fcoverages","page.button-pagination",1783534011856]