[{"data":1,"prerenderedAt":124},["ShallowReactive",2],{"page-visualizing-products-published":3},{"id":4,"documentId":5,"title":6,"slug":7,"description":8,"seoTitle":8,"seoDescription":8,"seoKeywords":8,"createdAt":9,"updatedAt":10,"publishedAt":11,"blocks":12},1351,"fbnfai5gvck2w8nqtlnhces2","Visualizing Products","visualizing-products",null,"2026-07-21T18:39:23.723Z","2026-07-22T17:25:04.258Z","2026-07-22T17:25:04.287Z",[13,23,101,116],{"id":14,"items":15,"__component":22},1153,[16,20],{"id":17,"title":18,"link":19},2947,"Brand Architecture","\u002Fbrand-architecture",{"id":21,"title":6,"link":8},2948,"page.breadcrumb-nav",{"id":24,"title":8,"description":25,"borderPosition":26,"items":27,"__component":100},22,"## Visualizing our products\n\n\u003Cp class=\"h2-subhead-style-18\">In some situations, clearly visualizing a product helps audiences understand what’s being offered while still protecting the Progressive brand. In these cases, approved design treatments may be used to highlight products \u003Cstrong>without creating new logos\u003C\u002Fstrong> or diluting brand equity.\u003C\u002Fp>\n\n\u003Cp class=\"h2-subhead-style-18\">These treatments are designed to balance \u003Cstrong>clarity, consistency, and flexibility\u003C\u002Fstrong> across channels and use cases. For more information or clarification on the use of these treatments, contact \u003Ca href=\"mailto:brand@progressive.com\">brand@progressive.com.\u003C\u002Fa>\u003C\u002Fp>","bottom",[28,63],{"id":29,"text":30,"images":31},27,"**When we use it:** \n- Preferred treatment\n- Experiential and out-of-home (OOH) \n- Other non-broadcast channels\n- Multi-lingual and multi-cultural use cases item\n- Multi-line call out beyond three products\n- Not recommended for monoline\u002Fsingular product ",[32],{"id":33,"documentId":34,"name":35,"alternativeText":8,"caption":8,"focalPoint":8,"width":36,"height":37,"formats":38,"hash":57,"ext":42,"mime":43,"size":58,"url":59,"previewUrl":8,"provider":60,"provider_metadata":8,"createdAt":61,"updatedAt":61,"publishedAt":62},583,"l6hbxapg6c3ervniaun7x85u","Screenshot 2026-07-22 at 1.14.17 PM.png",632,246,{"thumbnail":39,"small":49},{"name":40,"hash":41,"ext":42,"mime":43,"path":8,"width":44,"height":45,"size":46,"sizeInBytes":47,"url":48},"thumbnail_Screenshot 2026-07-22 at 1.14.17 PM.png","thumbnail_Screenshot_2026_07_22_at_1_14_17_PM_bb0f8d66d8",".png","image\u002Fpng",245,95,12.51,12509,"\u002Fuploads\u002Fthumbnail_Screenshot_2026_07_22_at_1_14_17_PM_bb0f8d66d8.png",{"name":50,"hash":51,"ext":42,"mime":43,"path":8,"width":52,"height":53,"size":54,"sizeInBytes":55,"url":56},"small_Screenshot 2026-07-22 at 1.14.17 PM.png","small_Screenshot_2026_07_22_at_1_14_17_PM_bb0f8d66d8",500,195,30.13,30126,"\u002Fuploads\u002Fsmall_Screenshot_2026_07_22_at_1_14_17_PM_bb0f8d66d8.png","Screenshot_2026_07_22_at_1_14_17_PM_bb0f8d66d8",7.09,"\u002Fuploads\u002FScreenshot_2026_07_22_at_1_14_17_PM_bb0f8d66d8.png","local","2026-07-22T17:18:55.503Z","2026-07-22T17:18:55.504Z",{"id":64,"text":65,"images":66},28,"**When we use it:** \n- Broadcast application (e.g., MLB TV)\n- Resolution restriction use cases (e.g., watermarks)\n- Singular product\u002Fmonoline callouts, but flexes well for up to three products\n- Online video (OLV)\u002Fbroadcast end cards",[67],{"id":68,"documentId":69,"name":70,"alternativeText":8,"caption":8,"focalPoint":8,"width":71,"height":72,"formats":73,"hash":96,"ext":42,"mime":43,"size":97,"url":98,"previewUrl":8,"provider":60,"provider_metadata":8,"createdAt":99,"updatedAt":99,"publishedAt":99},584,"l27btwakdpuq3107vp2fn2ys","Screenshot 2026-07-22 at 1.14.28 PM.png",702,902,{"thumbnail":74,"small":82,"medium":89},{"name":75,"hash":76,"ext":42,"mime":43,"path":8,"width":77,"height":78,"size":79,"sizeInBytes":80,"url":81},"thumbnail_Screenshot 2026-07-22 at 1.14.28 PM.png","thumbnail_Screenshot_2026_07_22_at_1_14_28_PM_ddad48cac0",121,156,12.03,12025,"\u002Fuploads\u002Fthumbnail_Screenshot_2026_07_22_at_1_14_28_PM_ddad48cac0.png",{"name":83,"hash":84,"ext":42,"mime":43,"path":8,"width":85,"height":52,"size":86,"sizeInBytes":87,"url":88},"small_Screenshot 2026-07-22 at 1.14.28 PM.png","small_Screenshot_2026_07_22_at_1_14_28_PM_ddad48cac0",389,50.21,50211,"\u002Fuploads\u002Fsmall_Screenshot_2026_07_22_at_1_14_28_PM_ddad48cac0.png",{"name":90,"hash":91,"ext":42,"mime":43,"path":8,"width":68,"height":92,"size":93,"sizeInBytes":94,"url":95},"medium_Screenshot 2026-07-22 at 1.14.28 PM.png","medium_Screenshot_2026_07_22_at_1_14_28_PM_ddad48cac0",750,82.37,82366,"\u002Fuploads\u002Fmedium_Screenshot_2026_07_22_at_1_14_28_PM_ddad48cac0.png","Screenshot_2026_07_22_at_1_14_28_PM_ddad48cac0",17.9,"\u002Fuploads\u002FScreenshot_2026_07_22_at_1_14_28_PM_ddad48cac0.png","2026-07-22T17:18:55.544Z","page.two-column-image-with-text",{"id":102,"navAnchor":8,"title":103,"content":104,"subheadText":105,"borderClass":106,"disclosureText":8,"buttons":107,"groups":113,"blurb":114,"__component":115},3360,"Logo governance process","\u003Cp>Use this process any time you need a new Progressive logo solution. If you have additional questions, contact the Progressive Brand Strategy team. \u003Cspan class=\"blue-text-underline\">For internal group logos, please follow the defined guidance and process for creation.\u003C\u002Fspan>\u003C\u002Fp>","As Progressive continues to expand and evolve, it’s important we use the approved Progressive logos in a way that remains clear, intentional, and consistent with the Progressive brand architecture. This governance process exists to help teams make the right decisions—and get to answers faster—when logo decisions need to be made.\u2028","border-bottom",[108],{"id":109,"label":110,"icon":111,"url":112},794,"Download Logo Governance Process (.PDF)","download","https:\u002F\u002Fprogressive.widen.net\u002Fs\u002Frm8wz5htvs\u002F26p20174_logo_governance_process_final",[],[],"page.text-content",{"id":117,"prevLabel":118,"prevUrl":119,"nextLabel":120,"nextUrl":121,"borderTop":122,"__component":123},863,"Naming Guidance","\u002Fnaming-guidance","Additional Resources","\u002Fstrategy-additional-resources","no-border","page.button-pagination",1784747242555]