[{"data":1,"prerenderedAt":35},["ShallowReactive",2],{"page-voice-published":3},{"id":4,"documentId":5,"title":6,"slug":7,"description":8,"seoTitle":8,"seoDescription":8,"seoKeywords":8,"createdAt":9,"updatedAt":10,"publishedAt":11,"blocks":12},635,"h3vedxt4guuluxflf1ap95bk","The Voice","voice",null,"2026-07-08T13:33:53.299Z","2026-07-08T14:17:09.472Z","2026-07-08T14:17:09.495Z",[13,20],{"id":14,"items":15,"__component":19},448,[16],{"id":17,"title":6,"link":18},1206,"\u002Fvoice","page.breadcrumb-nav",{"id":21,"title":22,"body":23,"footer":8,"navAnchor":8,"columns":24,"__component":34},257,"The Progressive Voice","While our voice, writing style, and word choice vary per audience and business area, these are general Progressive voice guidelines that should be followed in all of our written communications.\n\n",[25,28,31],{"id":26,"content":27},561,"[**Brand Behaviors**](\u002Fbrand-behaviors)\n\n\n[**Copy Style Guide**](\u002Fcopy-style-guide)\n\n\n[**Spanish Language Guidelines**](\u002Fspanish-language-guidelines)",{"id":29,"content":30},562,"[**DEI Guidelines**](\u002Fdei-guidelines)\n\n[**AI Guidelines**](\u002Fai-guidelines)\n\n[**Character Writing**](\u002Fcharacter-writing)\n\n",{"id":32,"content":33},563,"[**Reference Library**](\u002Freference-library)","page.intro-paragraph",1783534012064]