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Progressive Insurance | Brand Guidelines
The Visuals
From logos to photography, keeping a consistent visual style ensures everything we create feels unmistakably Progressive.
The Voice
Our voice is like a neighbor on the front steps—easygoing, warm, and welcoming. Learn more about our tone and how we keep it seamless.
The Business
Take a deeper dive into our business areas to get a good grasp on how Progressive shows up in our various verticals.
Rooted in our purpose
Our purpose statement guides everything we do at Progressive. It’s the reason we exist in the world, and it guides how we think, create, and behave: We exist to help people move forward and live fully. That includes our customers, our agents, our community, and of course, our employees.