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Progressive Insurance | Brand Guidelines

The Business

Though Progressive is the parent brand, each business area comes with its own unique look and feel. Take a look at the guidelines below before you dive in.

•Commercial Lines

Commercial Lines

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Small Business

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Small Business encompasses our commercial auto business and is often referred to as BACON (Business Auto Contractor).

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Heavy Truck

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The Heavy Truck business focuses on three categories of drivers: For-Hire Transportation (FHT), For-Hire Specialty (FHS), and Tow.

Snapshot®

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Snapshot ProView®

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Snapshot ProView is another UBI program for small businesses introduced by Progressive in 2018.

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Commercial Lines: B2B

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Via our independent agents, we offer commercial insurance for business vehicles.

AgencyDirect / Personal Lines

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