Brand.Progressive | Copy Style Guide

Copy Style Guide

This is your one-stop resource for writing in the Progressive tone of voice. You'll find our brand voice guidelines, our AP stylebook (with Progressive-specific exceptions), and a growing set of writing FAQs to help you answer the questions that come up most.

Brand Voice

While our voice, writing style, and word choice vary per audience and business area, these are general Progressive voice guidelines that should be followed.

AP Stylebook

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It's a thorough, trusted resource, and the first place to check when a question falls outside our guide.

Writing FAQs

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Your source for all those language questions that come up, from capitalization questions to commas and hashtags.

Brand Behaviors Brand Voice