Progressive Insurance logo
Progressive Insurance logo
Log In
Logo
Overview Surround Space Logo Misuse "P" Logo Mark
Flo
Mark of Flo
Color
Primary Palette Full Palette
Type
Icons
Primary Icons Secondary Icons Utility Icons Product Train
IllustrationPhotographySocial ChannelsDesign SystemsAccessibility
Brand Behaviors
Copy Style Guide
Brand Voice AP Stylebook Writing FAQs
Spanish Language GuidelinesDEI GuidelinesAI Guidelines
Character Writing
Flo Jamie Mara Alan Dr. Rick Janice
Life LanesProgressive Answers
Reference Library
Savings / Discount Claims Discount Names Trademarks Coverages Industry Terms Glossary
Agency
Agency B2B Distribution Commercial Lines B2B Rewards and Incentives Platinum Platinum Reserve℠ Progressive Priority℠
Commercial Lines
Small Business Heavy Truck Snapshot ProView® Commercial Lines: B2B
Direct / Personal Lines
Special Lines Snapshot® Snapshot Road Test® Snapshot ProView®

Progressive Insurance | Brand Guidelines

•The Visuals•Type

Type

Our typeface is called 96 Sans, and we’ve created it to be trustworthy, friendly, smart, and easy to read. Above all else, it’s versatile and functional across all platforms.

Risk, learn, grow.
‹ColorIcons›

Resources

  • Brand Contact
  • Progressive.com
  • Accessibility
  • Technical Help
  • Developer Changelog

Terms & Privacy

  • Privacy & Security
  • Terms of Use
  • CA Notice at Collection
  • Do Not Sell or Share My Personal Information (CA Residents Only)

Copyright 1995 - 2026 Progressive Casualty Insurance Company. All Rights Reserved.