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Progressive Insurance | Brand Guidelines
The Visuals
You’ve heard it before–first impressions last. That’s why our look and feel are so important to us. That means colors. That means communication style. That means staying true to our Core Values on everything from a television commercial to a direct mail piece.
Logo
The Progressive logo and related Progressive product descriptor logos are customized pieces of artwork and cannot be altered in any way. Consistent use of logos is important. The logo should primarily be used in Blue 700 / Pantone® 2935, white, or black.
Local agent use needs to be approved by the Agent Ads team. Please email requests to agentads@progressive.com. Unauthorized use of the Progressive brand or imagery can lead to termination of an agent's producers agreement.
Surround Space
The logo should be surrounded with enough space to ensure its maximum visual recognition. The minimum surround space should equal the height of the logo itself (x = logo height).
Logo Misuse
The appearance of the logo and the style should remain consistent.
Do not repeat the logo in a pattern.
Do not change the logo’s orientation.
Do not use unapproved colors.
Do not outline the logo.
Do not use shadows.
Do not alter the logo's weight or shape.
Do not use the logo in a text block.
Do not violate the logo surround space.
Do not place the logo within shapes.
"P" Logo Mark
The use of the Progressive “P” Logo Mark enhances brand identity; acting as a graphic element to represent Progressive.
The mark should be a subtle, secondary element (a wink to Progressive) and should not be used as a replacement for the full logo. It should only be used in a space clearly identified by the audience as Progressive (i.e., on a Progressive website, within the Superstore, and in a presentation for Progressive).
