Progressive Insurance logo
Progressive Insurance logo
Log In
Logo
Overview Surround Space Logo Misuse "P" Logo Mark
Flo
Mark of Flo
Color
Primary Palette Full Palette
Type
Icons
Primary Icons Secondary Icons Utility Icons Product Train
IllustrationPhotographySocial ChannelsDesign SystemsAccessibility
Brand Behaviors
Copy Style Guide
Brand Voice AP Stylebook Writing FAQs
Spanish Language GuidelinesDEI GuidelinesAI Guidelines
Character Writing
Flo Jamie Mara Alan Dr. Rick Janice
Life LanesProgressive Answers
Reference Library
Savings / Discount Claims Discount Names Trademarks Coverages Industry Terms Glossary
Agency
Agency B2B Distribution Commercial Lines B2B Rewards and Incentives Platinum Platinum Reserve℠ Progressive Priority℠
Commercial Lines
Small Business Heavy Truck Snapshot ProView® Commercial Lines: B2B
Direct / Personal Lines
Special Lines Snapshot® Snapshot Road Test® Snapshot ProView®

Progressive Insurance | Brand Guidelines

•The Visuals•Design Systems

Design Systems

Progressive designs and develops a wide variety of digital experiences and applications to meet the needs of our consumers, customers, agents, and employees. A design system refers to our process of building branded, accessible digital products with repeatable interface patterns that increase our speed to market and encourage continuity across touch points on different technology stacks.

Apron: The Progressive Design System

This enterprise-wide Design System is a work in progress that builds on the shoulders of existing Progressive component libraries to deliver our company's first technology agnostic design system using design tokens and web components. It is not a replacement for existing platform specific pattern libraries, rather a shared collection of atomic components that can be incorporated into existing libraries, or the foundation of new digital experiences.

Web Components Documentation Site (WIP)
Apron Figma Components (WIP)

Design Resources

Figma Design Tokens

Figma Component Audit

Dev Resources

Design Tokens Repository

Web Components Repository

Platform Specific Components & Libraries

S2DS (Servicing)
CoreUI (Claims)
Whitehorse (Progressive.com)

Design Resources

UI Toolkit 2023 XD

MNAx Toolkit XD

Whitehorse XD

Reference

Accessible Patterns Reference

‹Social ChannelsAccessibility›

Resources

  • Brand Contact
  • Progressive.com
  • Accessibility
  • Technical Help
  • Developer Changelog

Terms & Privacy

  • Privacy & Security
  • Terms of Use
  • CA Notice at Collection
  • Do Not Sell or Share My Personal Information (CA Residents Only)

Copyright 1995 - 2026 Progressive Casualty Insurance Company. All Rights Reserved.