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Progressive Insurance | Brand Guidelines

•The Voice•Reference Library•Discount Names

Discount Names

We're all about helping our customers save with a ton of discount options. Use this page for rules on font case styles when writing out the names of Progressive discounts. Treat all discount names as proper names and capitalize accordingly. If the name has more than one word, initial cap all words, including the word "Discount." Use numerals for numbers in discount names. Use lowercase for generic references to the discount later in your copy. See the hyphens and dashes section for additional guidelines.

Examples of when to use initial caps versus lowercase:
  • Paid In Full Discount, 3-Year Accident and Violation Free Discount. 
  • The discount is effective at your next renewal.

EXPLORE

#ABCDEFGHIJKLMNOPQRSTUVWXYZ

#

3-Year Accident and Violation Free Discount

The savings earned by going three years without an at-fault accident and without a major, minor, speeding, or driving-while-intoxicated violation.

3-Year Safe Driving Discount

The savings earned when none of the rated drivers have violations or accidents in the 36 months prior to policy period inception.

3-Year Safe Driving Bonus Discount

The savings earned when a policy qualifies for Preferred status, but no longer qualifies for the 3-Year Safe Driving Discount because one violation is being added to the policy.

5-Year Accident Free Discount

The savings earned for going five years without an at-fault accident.

5-Year Claim Free Discount

The savings earned for going five years without an at-fault or not-at-fault accident.

A

Accident Avoidance Discount

The savings earned for a driver completing a four-hour motor vehicle accident avoidance course with nationally recognized curriculum or curriculum approved by a state or federal agency.

Anti-Theft Discount (Passive Alarm)

The savings earned when a vehicle has an item or system designed to prevent unauthorized use.

Accredited Builder Discount

The discount on policies which cover a home that is built by an accredited builder.

Anti-Theft Discount (Recovery Device)

The savings earned when a vehicle has a factory or aftermarket recovery device or tracking system such as GM's OnStar system, LoJack®, or Teletrac®.

Advanced Defensive Driver Discount

The savings earned for completing a state-approved refresher driver training course.

Association Discount

A discount offered to members of specific organizations (e.g., Harley Owners Group® or USAA).

Advance Quote Discount

The savings earned for getting a Progressive quote well in advance of buying the policy. The advance period varies by product, state, and channel, but is never less than one day.

Automatic Card Payment Discount

The savings earned for choosing a debit or credit card for payment and maintaining the same debit or credit card for future payments.

Advance Shop Days Discount

The savings earned for getting a Progressive quote well in advance of buying the policy. The advance period varies by product, state, and channel, but is never less than one day.

Agency Package Discount

The savings earned when the customer has a homeowners policy with another company that is written by the same agency that wrote the Progressive Auto policy.

Airbag 1 Discount

The savings earned when a vehicle has a driver-side airbag only.

Anti-Lock Brakes Discount

The savings earned for having anti-lock brakes on a vehicle.

C

 Claim Free Discount

The discount earned when the customer did not have a claim within the five-year period preceding the policy effective date.

Claim Free Renewal Discount

The discount available at renewal if the customer has no at-fault claims.

Continuous Insurance Discount

The savings earned when a customer has been previously covered by personal auto liability insurance with the same carrier for at least six months before the purchase of a Progressive policy with a lapse of 31 days or less.

etc. etc. etc.

etc.etc.etc

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