Discount Names
We're all about helping our customers save with a ton of discount options. Use this page for rules on font case styles when writing out the names of Progressive discounts. Treat all discount names as proper names and capitalize accordingly. If the name has more than one word, initial cap all words, including the word "Discount." Use numerals for numbers in discount names. Use lowercase for generic references to the discount later in your copy. See the hyphens and dashes section for additional guidelines.
Examples of when to use initial caps versus lowercase:
- Paid In Full Discount, 3-Year Accident and Violation Free Discount.
- The discount is effective at your next renewal.