Progressive Insurance logo

Progressive Insurance | Brand Guidelines

Visualizing our products

In some situations, clearly visualizing a product helps audiences understand what’s being offered while still protecting the Progressive brand. In these cases, approved design treatments may be used to highlight products without creating new logos or diluting brand equity.

These treatments are designed to balance clarity, consistency, and flexibility across channels and use cases. For more information or clarification on the use of these treatments, contact brand@progressive.com.

Screenshot 2026-07-22 at 1.14.17 PM.png

When we use it:

  • Preferred treatment
  • Experiential and out-of-home (OOH) 
  • Other non-broadcast channels
  • Multi-lingual and multi-cultural use cases item
  • Multi-line call out beyond three products
  • Not recommended for monoline/singular product

 

Screenshot 2026-07-22 at 1.14.28 PM.png

When we use it:

  • Broadcast application (e.g., MLB TV)
  • Resolution restriction use cases (e.g., watermarks)
  • Singular product/monoline callouts, but flexes well for up to three products
  • Online video (OLV)/broadcast end cards

Logo governance process

As Progressive continues to expand and evolve, it’s important we use the approved Progressive logos in a way that remains clear, intentional, and consistent with the Progressive brand architecture. This governance process exists to help teams make the right decisions—and get to answers faster—when logo decisions need to be made.


Use this process any time you need a new Progressive logo solution. If you have additional questions, contact the Progressive Brand Strategy team. For internal group logos, please follow the defined guidance and process for creation.