Progressive Insurance | Brand Guidelines

Our business-to-business (B2B) marketing communicates between Progressive to sales reps, sales reps to agents or Progressive to agents, depending on the piece.

Via our independent agents, we offer commercial insurance for business vehicles.

The Rewards and Incentives style is rooted in the Core B2B system, but provides the opportunity for a more celebratory and creatively flexible approach.

Platinum is an exclusive, limited-distribution opportunity for independent agencies that commit to placing profitable, preferred bundled business with Progressive.

Platinum Reserve is a variation of the traditional Platinum program, intended for select National Distribution and large field-owned accounts.

Priority is open to a select group of agents who commit to maintaining 300 or more Personal Auto / Home / Condo policies in force.