Rewards & Incentives

Agent rewards create an incentive for our agents to earn, grow, and write more business with Progressive. You’ll use this design family on pieces like onboarding brochures, takeaway collateral, and on the agent-facing website ForAgentsOnly.com (FAO). The Rewards & Incentives style is rooted in the Core B2B system, but provides the opportunity for a more celebratory and creatively flexible approach. Each campaign should differ creatively while maintaining some brand consistency. Here are some general guidelines:

Progressive branding: Include Progressive branding in all agent-facing creative.

Campaign consistency: Utilize the same graphic elements across all assets for each specific program or campaign.

Color: When choosing colors for each campaign, please use the core Progressive Blue mixed with two additional colors from the palette below.

Accessibility: Avoid using copy placed in images in general, but especially in the hero image of emails.

Leverage unique typography:The fonts used to display the campaign or program name can vary, providing for creative flexibility through display fonts. However, subheads and body copy should always be set in 96 Sans.

Logo

The agent rewards logo is a mark of the incentives program. The secondary marks provide some color options for various campaigns and promotions.

Color

When in the digital space, remember to always double-check you’re meeting WCAG AA accessibility standards (or above) by using a minimum contrast checker.

Primary palette

Blue 700

HEX: #0077B3

RGB: 0, 119, 179

CMYK: 100, 47, 0, 0

PANTONE: 2935 C

Secondary palette

Minimum Contrast Checker

Brand behaviors

Let’s ‘talk’ about Independent Agents

We use all seven brand behaviors to create the PGR voice for Agency. However, based on past Agency projects, we’ve found that we write with the following behaviors in mind the most:

Clear

When it comes to insurance, Independent Agents have the power of choice. They also have a lot going on in their day-to-day. That’s why we need to be as concise, direct, and empathetic as we can when talking to them—using plain, easy-to-understand language when explaining products, policies, and claims.

Helpful

We treat relationships as valuable and permanent from day one. But, when they need our assistance, we need to shine by offering friendly, pleasant, solution-oriented advice to our agents, guiding them with useful information in a convenient way.

Welcoming

Whether they’re just starting out as an agent or have been quoting us for years, we need to always lay out the red carpet and continually greet them with open arms.

Keeping it simple: Creating content for PGR

When it comes to writing—whether it’s body copy, headlines, articles or more—one of our general guiding principles for all Progressive communications is to keep it simple. To cut out all of the clutter, bring the main message to the forefront, and keep our content as simplistic and easy-to-read as possible.

That’s why we’ve put together a number of questions for writers, designers, and content creators to ask themselves before, during, and after the creative build: