Progressive Insurance | Brand Guidelines

Dr. Rick

Dr. Rick is a fictional behavioral doctor helping young homeowners avoid “Parentamorphosis”—the condition where people slowly start acting like their parents. A pioneer in the field, and seemingly the only one studying it, he guides people away from everyday Parentamorphosis pitfalls.

• Knowledgeable
• Gentle/constructive, but serious when he needs to be
• Professional/matter-of-fact, knows how to nip things in the bud. And can get fed up in funny ways.
• Straight-faced comedic foil
• Non-commercial

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