Our characters are some of the most recognizable voices in advertising and writing them well is an art. This section covers leading characters in the Progressive universe: Flo, Jamie, Mara, Dr. Rick, Alan, Janice, and the rest of the squad. Each entry covers who they are, how they sound, their key behaviors, common channel pairings, and what they'd never say.

Note: Character-driven copy follows strict guidelines and needs Marketing approval before publishing. Reach out to brand@progressive.com for more information.