Progressive Insurance | Brand Guidelines
Reference Library
Check here for current savings claims, trademark treatments, coverage descriptions, industry terms, a glossary, and more. Bookmark it and check back often, as approved language changes and this library keeps up.
Check out this page for updates to our savings, discounts, and Name Your Price® Tool claims with legally approved verbiage.
Find guidance here for the trademarks we use, the appropriate registration symbol to use (superscript SM, TM, or ®), and how and when to use these symbols.
At Progressive, we have our own distinct voice. We also have unique terms, definitions, and acronyms.