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Progressive Insurance | Brand Guidelines

•The Voice•Reference Library

Reference Library

Check here for current savings claims, trademark treatments, coverage descriptions, industry terms, a glossary, and more. Bookmark it and check back often, as approved language changes and this library keeps up.

Savings / Discount Claims

Check out this page for updates to our savings, discounts, and Name Your Price® Tool claims with legally approved verbiage.

Trademarks

Find guidance here for the trademarks we use, the appropriate registration symbol to use (superscript SM, TM, or ®), and how and when to use these symbols.

Coverages

Lucky for our customers, we offer a ton of coverage options. Lucky for our writers, they're all neatly compiled here for your reference.

Acronyms

Our resource for our updated acronyms.

Glossary

At Progressive, we have our own distinct voice. We also have unique terms, definitions, and acronyms.

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