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Progressive Insurance | Brand Guidelines

The Business

Though Progressive is the parent brand, each business area comes with its own unique look and feel. Take a look at the guidelines below before you dive in.

•The Business•Direct / Personal Lines

Direct / Personal Lines

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Special Lines

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Our Special Lines products are the “toys” our customers use recreationally.

Distributed Partners

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Auto & Home Quote Explorer (AQX & HQX)

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We need copy here and here and also here! We need copy here and here and also here! We need copy here and here and also here!

Snapshot®

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Snapshot®

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Description goes here.

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Snapshot Road Test®

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Description goes here.

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Snapshot ProView®

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Snapshot ProView is another UBI program for small businesses introduced by Progressive in 2018.

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